How We Protect Your Genetic Data (And Why We'll Never Sell It)

The biggest concern people have about genetic testing isn't the science — it's the privacy, and that concern is completely valid. Your DNA is the most personal data you have: it doesn't change, it can't be reset like a password, and it reveals information not just about you but about your biological relatives. So let's be direct about how we handle it.

We will never sell your data

This isn't a marketing statement; it's a core business decision. Some genetic testing companies have built their revenue model around selling aggregated genetic data to pharmaceutical companies and research institutions. We don't. Your data is not our product. Our service is our product.

When you pay for genetic testing with us, that's the transaction. We're not looking for secondary revenue streams that involve your DNA.

How we protect your information

Your genetic data is encrypted both in transit and at rest. We use HIPAA-compliant infrastructure and follow healthcare-grade security protocols. Access to your data is strictly limited; even within our organization, only the systems and personnel directly involved in generating your reports can access your information.

We don't share your genetic data with third parties without your explicit consent. If you choose to share your results with a healthcare provider, that's your decision to make.

You control your data

You can request deletion of your genetic data at any time. We don't hold it hostage, and we don't make you jump through hoops. It's your information, and you have the right to decide what happens to it.

The bottom line

We believe genetic testing should leave you in control, not anxious. That means building trust through transparency about exactly how your data is handled. If you have questions about our privacy practices, ask us directly, or read the details in our privacy policy. We'd rather have that conversation than have you wonder.